Services
Brand Identity
(2 Package Options + Add-On's)
Essentials Package
For the start-up business not ready to invest in a full brand identity, but looking to have a customized logo with the minimum essentials. It will include the basic elements to help start your business!
Final Deliverables:
- Brand Questionnaire
- Creative Direction + Moodboard
- Primary Logo
- Secondary Logo
- Color Palette
- Basic Brand Style Guide
Timing: 6-8 weeks
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Signature Package
For the start-up business or the seasoned business looking to invest in a solid and well-rounded brand identity that will help you build stronger connections with your audience and stand out from your competitors.
Final Deliverables:
- Brand Questionnaire
- Creative Direction + Moodboard
- Primary logo
- Secondary Logo
- Mini Mark
- Brand Element or Pattern
- Color Palette
- Font Pairings
- Brand Mockups
- Detailed Brand Style Guide Book
Timing 8-10 weeks
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Collateral & Add-On's
Projects have the option to include your choice of design collateral.
Add-On Examples:
- Business Cards
- Notecards
- Postcards
- Social Media Templates
- Invoicing, Letterhead, Estimate Documents
- Welcome Packet, Services/Pricing Guide
- Slide Deck
- Packaging
Semi-Custom Web Design
- Website Questionnaire
- Creative Direction + Sitemap
- Select Squarespace / Wix Template + Design
- Stock Photo Recommendations & Implementation
- Optimize for SEO
- Back-end Tutorial Video
Timing
From start to finish, website timelines are usually around 2-3 months.
What's the Difference Between Branding and Just a Logo?
While your logo does set the foundation for your brand and is an essential piece, a brand identity is a whole system. It is the visual representation of your business. It represents your business core values, personality, and aesthetic. It is the first impression you give to your customers and can directly impact your growth. Your brand identity is made up of different components, such as a series of logos (primary logo, secondary logo, mini mark), fonts, colors, brand elements, patterns, and collateral to coincide.
Well designed branding makes you stand out from your competitors. It steps outside of trendy and is unique to you and your story.