Chicago Counseling Center
Chicago Counseling Center is a specialized psychotherapy practice dedicated to providing compassionate, evidence-based care for individuals struggling with anxiety, OCD, depression, and related mental health challenges. From a branding standpoint, we focused on creating a brand that was clean and modern, effectively aligning with the brand's vision of providing professional, trustworthy, and compassionate care.
Service
Branding Identity
Semi-Custom Web
Client
Chicago Counseling Center
Website
Behind the Branding
The round brand mark next to the strong, structured typography emphasizes both the center’s compassionate care and its evidence-based, structured methods of treatment
The logo achieves a balance between warmth and professionalism, perfectly encapsulating the dual focus of emotional support and high-quality care.
Semi-Custom
Website
The website was designed to feel modern, inviting, and effective, ensuring that every visitor—whether a potential client, provider, or community member—feels a strong sense of trust, clarity, and support from their very first interaction.
The Brand Marks
Semi-Custom
Website
The brand mark was designed to represent the 3 "C"s of Chicago Counseling Center in an abstract organic way. The fourth "C" is the missing piece that the firm helps connect for their patients.
We applied the branding through and kept in mind user experience, usability, functionality, and flow.
The mark features interconnected shapes that gives a sense of balance, harmony, and connection. The symmetrical design symbolizes unity and the holistic approach of addressing mental health.
