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Centro Benefits Research

Centro Benefits Research is an analytics, technology, and consulting firm targeting insurance brokers, broker firms, group insurance carriers, and market analysis professionals. Centro had goals to create a brand identity that was modern, sharp, and progressive. A brand that made their audience feel a sense of trust, respect, professionalism, expertise, and prestige. 


Brand Identity Design


Centro Benefits Research



Modern White Building

The primary font of the logo is a sans serif chosen to create a clean, professional, and modern aesthetic. 

The sharpness of the CBR mark compliments the softer straight lines of the typography. The color blue was chose to convey trust credibility, and intelligence. 

Recent Work

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