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Beauty with Funchion

Beauty with Funchion is a company with a hair styling focus. aims to produce an authentic, educational, come-as-you-are experience by providing custom experiences, styles, and education for each individual client or group of students.



Branding Identity

Beauty with Funchion



Image by Andrew Neel
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Behind the Branding

The BWF brand mark was designed to have a delicate and modern feel while complimenting the main typography.

The thin/thick sans serif typography found in the primary and secondary marks give a dynamic, modern, and playful feel.



The small submark alludes to an upside down sunshine to give a sense of warmth and give a nod to the "boho chic" trend. The rays allude to the multiple aspects within the business - hairstyling, education, and products.

The Brand Identity Suite

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Color Palette

Primary + Secondary Colors

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More Projects

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