top of page
Beauty with Funchion
Beauty with Funchion is a company with a hair styling focus. aims to produce an authentic, educational, come-as-you-are experience by providing custom experiences, styles, and education for each individual client or group of students.
Service
Client
Branding Identity
Beauty with Funchion
Year
2022
Behind the Branding
The BWF brand mark was designed to have a delicate and modern feel while complimenting the main typography.
The thin/thick sans serif typography found in the primary and secondary marks give a dynamic, modern, and playful feel.
Sub-Mark
The small submark alludes to an upside down sunshine to give a sense of warmth and give a nod to the "boho chic" trend. The rays allude to the multiple aspects within the business - hairstyling, education, and products.
The Brand Identity Suite
Color Palette
Primary + Secondary Colors
More Projects
bottom of page